About Syarikat Chen Seng
Serving Kelantan's automotive industry with passion and precision since 1999.
Our Vision & Mission
Guided by our vision and driven by our mission, we continue to lead the automotive paint industry in Kelantan.
Our Vision
To be the leading automotive paint solutions provider in Malaysia, recognized for our innovation, quality, and commitment to excellence in every drop.
- Pioneering eco-friendly paint technologies
- Expanding our reach across Southeast Asia
- Setting industry standards for digital transformation
Our Mission
To provide exceptional automotive paint solutions and unwavering support to our partners, ensuring their success through quality products and expert service.
- Delivering consistent quality in every product
- Building lasting partnerships through trust
- Empowering workshops with training and support
Our Story
From a small shop to a trusted supplier.
Humble Beginnings
Started as a small shop in Kelantan, supplying basic paint materials to local workshops.
Expanding Product Range
Introduced premium imported brands to meet the growing demand for high-quality finishes.
Serving Workshops Across Kelantan
Expanded our distribution network to cover the entire state, becoming a key supplier.
Partnering with Leaders
Secured official distributorships for major international automotive paint brands.
Modernizing Operations
Implemented digital inventory systems and color matching technologies.
Your Trusted Partner
Leading the market with a commitment to quality, speed, and technical support.